In this week’s Keep Going Podcast, host John Biggs dives into a powerful conversation with ScanMyPhotos CEO Mitch Goldstone. The podcast is about resilience and overcoming obstacles; Mitch’s story is a perfect example. He opens up about a missed opportunity when ScanMyPhotos was featured in a CBS Evening News segment watched by millions.
The segment highlighted the company’s work with customers from the Cayman Islands and a high-profile celebrity. Still, the brand name was never mentioned—leaving viewers unaware that the story was about ScanMyPhotos. Mitch shares how he turned this setback into a chance for growth and innovation.
The Missed Opportunity
After the CBS Evening News story aired, ScanMyPhotos expected a surge in website traffic and orders. But without direct mention of the brand, nothing changed. Traffic didn’t increase, and orders didn’t flood in. Instead of letting frustration take over, Mitch and his team focused on what they could control. They revamped the photo archival service’s website, added new services like same-day express scanning, and committed to improving based on customer feedback. They even added a 100% happiness pledge guarantee.
Pivoting to Success
Rather than dwelling on the missed opportunity, ScanMyPhotos adapted quickly. Mitch reflects on how the company pivoted during significant changes in the photo industry. The company grew by staying agile, embracing new technologies, and continuously evolving in a competitive market. Today, ScanMyPhotos is a leader in photo digitization thanks to its ability to pivot and adapt in the face of challenges.
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The Power of Community
Mitch also shares how the company has built a loyal customer base. Customers thrilled with their digitized memories became passionate advocates, helping spread the word through word-of-mouth. Mitch emphasizes that genuine customer connections are more valuable than any media coverage. When you deliver a great product and experience, your customers will do the marketing for you.
Looking to the Future: AI and VR
Looking ahead, Mitch discusses the exciting future of ScanMyPhotos with artificial intelligence and virtual reality. He envisions a future where customers can relive their family vacations and memories not just through photos but through an immersive virtual experience. With new technologies, Mitch is determined to make memories more meaningful for future generations.
Lessons for Entrepreneurs
Mitch’s story offers key lessons for any entrepreneur:
- Diversify marketing efforts
- Adapt and innovate when plans don’t go as expected
- Engage with your community to create loyal customers
Mitch proves that setbacks are just stepping stones when you stay focused on learning and improving.
Tune in to Keep Going
Don’t miss this week’s episode of Keep Going Podcast, where Mitch Goldstone shares his incredible journey of resilience and innovation. Learn how he turned a missed opportunity into a powerful lesson in adapting to change. As Mitch says, “Keep going.”
Check out the entire Keep Going episode—available wherever you get your podcasts!
[Source: John Biggs].
