The #1 Top Marketing Technique to Grow Your Company
This is the age-old question for every business. When we began in 1990, it was all about buying the biggest ad in the local Yellow Pages. Years later, it was crafting an elevator pitch, collaborating, networking, creating buzz, and, of course, asking for referrals.
Then came newspaper and radio advertising. Followed by buying top postings on Google, investing in Google Adwords, and with Facebook paid placement.
All that has been eclipsed by a single strategy that is the cornerstone of our company. Stop. Pause. Evaluate and identify your story to package it in a very brief narrative. What is your sizzle, the secret sauce that sparks a reaction and gets emotional? It is all about having a unique selling proposition to make you stand out. Your story?
If this was a cooking show, as the host reaches into the oven to pull out the finished entree, they would show this. The ScanMyPhotos story was revealed by the media.
